Skechers Performance Signs as Official Shoe Sponsor for Six Race 13.1 Events in 2015
Raleigh, N.C., March 19, 2015 – Race 13.1 is pleased to announce that Skechers Performance is the Official Shoe Sponsor for six Race 13.1 events, which will take place throughout North Carolina in 2015. As the official sponsor, Skechers Performance will have representatives at each race allowing runners to try on Skechers Performance footwear and will offer discounts on select styles for Race 13.1 runners. Additionally, Skechers Performance footwear will be awarded to the overall male and female winners of each of the six Race 13.1 events.
“The foundation of this partnership is an unwavering dedication to providing a high quality running experience, making it a true win-win,” said John Kane, Founder and CEO, Race 13.1. “Race 13.1 is committed to providing runners an unparalleled experience from the time they register to the time they cross the finish line. Similarly, Skechers Performance is dedicated to providing runners a shoe of unparalleled quality.”
Race 13.1 produces first class Half Marathon, 10k, and 5k races in mid-sized cities, providing runners ‘big race perks with a local race feel.’ Race 13.1 is one of the fastest growing half marathon race series in the United States. In 2015, they will grow to more than 20 races in eight states after a successful inaugural season consisting of five North Carolina races in 2014. Race 13.1 is dedicated to providing best in class customer service, which is made evident by the fact that, in 2014, 98% of participants reported that they would recommend Race 13.1 to a friend.
“Our sponsorship of Race 13.1 allows us to reach thousands of runners in a hands on, grassroots fashion which is key to our overall marketing strategy,” said Rick Higgins, SVP Merchandising/Marketing, Skechers Performance Division. “We are a performance footwear company that develops product for runners, by runners, and being a part of Race 13.1 gives us a great opportunity to highlight our footwear amongst race participants.”
Skechers Performance Division designs award-winning, innovative performance footwear for elite athletes and running enthusiasts. The new spring 2015 line includes the neutral cushioned Skechers GOrun 4 as well as the Skechers GOmeb Speed 3, worn by elite athlete and 2014 Boston Champion, Meb Keflezighi. Skechers Performance is also a proud partner of elite long distance runner, Kara Goucher. Learn more about Skechers Performance Division on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).
About Race 13.1
Race 13.1 is a rapidly growing Sports Marketing and Events Company based in Raleigh, NC focused on the production of half marathon road races in mid-sized cities. A customer service- focused organization, it is dedicated to providing first-class events for people where they live that are capstones of great achievement and life-changing experiences. Every Race 13.1 event highlights the best of the host city, benefits local businesses from tourism traffic, and raises money for local charities. Race 13.1 benefits entire families and communities – making a positive difference in each of its partnering cities.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 100 countries and territories worldwide via department and specialty stores, more than 1,000 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 12 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan and throughout Europe.